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Integrations

Core Marketing owns audience criteria, preview, controlled exports, and route selection. External systems have separate responsibilities:

  • an SMTP profile delivers messages;
  • SendPulse synchronizes contacts with address books.

These are different operations. Selecting an SMTP profile does not enable SendPulse synchronization, and connecting SendPulse does not send a campaign.

SendPulse​

SendPulse is a core Marketing integration and does not require a separate add-on. Configure the API User ID and secret for the project. The secret is stored in protected storage.

An address book is configured independently for each game server + language pair. The table automatically includes every locale enabled in the project settings. Every row controls:

  • the address book ID;
  • new-registration synchronization;
  • whether marketing consent is required;
  • route availability.

No address is transferred when an active route for the server and language is missing. A consent-only route also skips players who did not select the subscription option.